Dorje Teas, a direct-to-consumer (D2C) startup based in Darjeeling, has raised Rs 1.8 crore in its Seed funding round led by Coast Fund VC (venture arm of Blink Digital), with participation from Untitled Ventures, Ice VC, SSK Exports, the Chandigarh Angels Network (CAN) and a consortium of Ashoka University alums.
As part of the round, Dorje Teas also saw participation from creators & entrepreneurs like Arjun Vaidya & Varun Mayya. Dorje Teas will also be welcoming India’s leading TV star Nakuul Mehta as an investor & their brand ambassador.
The three-year-old startup gained attention earlier this year by appearing on Season 2 of Shark Tank India, where it secured investment deals from prominent D2C investors Anupam Mittal and Vineeta Singh. The company claimed to have scaled up their operations and revenues 300% since their appearance in the reality show.
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In addition to expanding its product offerings, Dorje Teas plans to establish an in-house content studio to create engaging content that highlights the brand’s commitment to health and quality. The company is also building its B2B vertical and initiating plans to export Darjeeling’s teas worldwide.
Founded by Sparsh Agarwal and Ishaan Kanoria, the startup will launch a content creators staycation program at the heritage Selim Hill tea garden, inviting influencers to experience and share their journey through the brand’s unique offerings.
Notable venture capital-backed brands in this space include Vahdam Teas, Tea Box, and Team Monk.
By Entrackr
Source: Entrackr