Sunnyside (formerly Cutback Coach) raised $11.5 million in the recent Series A funding round. The investment was led by Motley Fool Ventures, with major participation from Will Ventures. Other investors which participated in the round were Uncork Capital, Offline Ventures, Joyance Partners, Wisdom Ventures, Eudemian Ventures, Adjacent, Scribble Ventures, Cooley LLP and MyFitnessPal.
When it comes to drinking habits, a balanced lifestyle is required, but people tend to follow the all-or-none rule, and when they want to cut on alcohol, they try to bring their drinking down to zero, but then they feel pressured, which makes it even harder to cut on the intake. But Sunnyside has a different approach to cutting down on alcohol, and that is mindful drinking. This method of Sunnyside is to help people build healthy habits with no pressure of any type. It is a system for creating a more mindful approach to drinking to help you reach your goals. This SMS and app-based moderation method helped the members reduce their weekly drinks, improve sleep, have a healthier diet, and overall improve their well-being.
Along with the Series A funding, the startup announced the hire of Steve Lloyd as Chief Product and Technology Officer. The new investment, along with the new chief product and technology officer, will help the company further develop the product experience and social connections among the member community. The funds will also be used to bring the first-of-its-kind artificial intelligence-based mindful drinking coach “Sunny” to the market.
The company’s co-founders are Nick Allen (CEO) and Ian Andersen (CGO), and it is headquartered in San Francisco, California, United States.