Khetika Raises $18 Million to Expand Globally and Boost Clean-Label Food Innovation

Mumbai-based clean-label food startup Khetika has secured $18 million (approx. Rs 153 crore) in a Series B funding round, with major contributions from Narotam Sekhsaria Family Office and Anicut Capital. This latest funding round brings Khetika’s total capital raised to approximately $25 million.

The round included both primary and secondary capital, with 70% being primary, intended for new growth, while the rest will offer partial exits to early investors such as SIDBI Venture Capital.

Khetika plans to use the fresh capital to scale up brand awareness, enter new markets globally, launch innovative clean-label food products, and establish additional manufacturing facilities. The company is eyeing international expansion across Europe, the Middle East, and the US, where demand for high-quality Indian food continues to rise.

Founded in 2017, Khetika specializes in preservative-free staples like batters, spices, chutneys, millet-based foods, dry fruits, makhana, and rice. Its tech-enabled supply chain sources ingredients directly from farmers across 14 Indian states, including Gujarat, Rajasthan, Bihar, and Andhra Pradesh.

Currently operating four manufacturing units, Khetika distributes its products through an omnichannel model. This includes major e-commerce and quick commerce platforms, as well as a B2B network through SuperZop, which services traditional kirana stores.

While kirana stores remain the largest revenue stream, the brand has seen rapid growth in the quick commerce segment, now contributing 25% to total sales.

Adithya Bharadwaj, Principal at Anicut Capital, shared his confidence in the company, stating, “Indian households increasingly demand clean-label, health-focused foods that deliver on nutrition and transparency, precisely what Khetika provides.”

With strong backing and a robust strategy, Khetika is positioning itself as a leading player in the global clean-label food market.