Arteria Technologies Secures ₹100 Crore in Series B to Expand AI Supply Chain Solutions

Bengaluru-based SaaS startup Arteria Technologies has secured ₹100 crore in a Series B funding round, led by ICICI Venture through its IVen Amplifi Fund. The capital infusion—comprising both primary and secondary components—will power the company’s strategic expansion into new markets, bolster hiring, and accelerate its push into AI-powered supply chain software innovation.

Founded in 2007 by Parag Sushilkumar Jain and Sriram Kanuri, Arteria provides a robust platform for end-to-end supply chain digitisation, helping large enterprises manage sourcing, production, and distribution more efficiently. Its embedded financing tools also allow suppliers and distributors to access working capital, cutting down on paperwork and delays commonly associated with traditional loans.

Currently, Arteria works with over 100 large enterprises spanning FMCG, automotive, manufacturing, and building materials sectors. Its solution has proven vital for companies aiming to reduce supply chain friction and gain real-time visibility across their operations.

CEO Sriram Kanuri emphasized the company’s vision to combine data intelligence with embedded finance: “We’re not just digitising supply chains; we’re making them smarter, faster, and financially inclusive—especially for our clients in the MSME segment.”

This funding also represents a continued partnership with the ICICI Group. Back in 2018, ICICI Bank and ICICI Investment Management had invested ₹8.68 crore each, purchasing a 9.99% stake in Arteria. ICICI Venture’s backing reinforces confidence in Arteria’s market position as a fast-growing, profitable SaaS player.

Sharad Malpani, Director at ICICI Venture, noted that Arteria’s tech-first, finance-integrated model delivers strong value to Indian enterprises, particularly MSMEs. He highlighted the platform’s ability to blend digital infrastructure with seamless third-party financing as a key differentiator in the crowded SaaS space.

With a current headcount of 187 employees and FY24 revenues reported at $5.38 million (according to Tracxn), Arteria aims to scale its engineering and product development teams, enhance its AI capabilities, and extend platform access to a broader network of enterprises and financial institutions.

By reinforcing both technological depth and financing flexibility, Arteria Technologies is positioning itself as a crucial enabler of digital transformation in enterprise supply chains, helping businesses adapt in a rapidly evolving economic and logistical landscape.