D2C fashion brand The Pant Project raises $4.25 Mn in Series A

The Pant Project, a D2C fashion brand focused on custom-made and ready-to-wear pants, has raised $4.25 million in a Series A round led by Sorin Investments — a VC fund founded by former KKR India CEO Sanjay Nayar.

The round also saw participation from marquee investors MGA Ventures, Huddle, Dexter Ventures, Indian Silicon Valley, as well as seasoned angels like Arjun Vaidya, Avni Biyani, Nikhil Bhandarkar, and Vijay Taparia. 

The company ran as a bootstrapped firm since its inception. 

The proceeds will be used to grow our team, tech capabilities, brand awareness and retail store presence, The Pant Project said in a press release.

Founded in 2020 by Dhruv Toshniwal and Udit Toshniwal, The Pant Project is a digitally-native brand which provides custom-made pants for all Indian body sizes. 

In 2023, it adopted an omnichannel strategy while also foraying into ready-to-made pants. With options for both men and women, the brand offers pants across 250 styles ranging from formals to chinos, jeans, cargos, joggers, power stretch knit pants, luxury linens, and wools. 

 The Pant Project claims to record 65% of its revenue from its own website. It also has presence across online marketplaces such as Amazon and Myntra, along with brick & mortar stores in Mumbai and Bengaluru. 

The brand claims to have served over 1 lakh customers within the past four years. It plans to open new brick & mortar stores across the country and expand its bottom wear offerings with the launch of more casual and athleisure options.