Deconstruct, an emerging skincare brand known for its active ingredient-focused products, has raised Rs 65 crore in a recent funding round. The round saw participation from L’Oréal’s corporate venture capital fund BOLD, V3 Ventures, and DSG Consumer Partners. Existing investors Kalaari Capital and Beenext also took part in this funding round.
Founded by Malini Adapureddy, Deconstruct has rapidly gained traction by offering products that focus on active ingredients like Glycolic Acid, Salicylic Acid, and Niacinamide. With the funds, the brand aims to drive product innovation and strengthen its distribution networks, particularly in the fast-growing quick commerce and retail segments.
The funding comes at a time when Deconstruct is experiencing significant growth, with the company reporting an annualized net revenue of Rs 200 crore for FY25. The brand plans to further expand its presence in the “gentle actives” skincare segment, while also exploring new product categories to diversify its portfolio.
Deconstruct’s expansion efforts are bolstered by L’Oréal’s BOLD fund, which focuses on supporting beauty-driven ventures, as well as DSG Consumer Partners, an early-stage investor that has backed over 80 brands. The partnership is part of a broader trend where legacy FMCG giants are investing in new-age direct-to-consumer (D2C) brands to appeal to younger demographics and adapt to the rising popularity of quick commerce.
The skincare brand is committed to enhancing its existing product lines, including serums and sunscreens, by expanding its team and further developing these categories. This move aligns with the growing demand for digital-first brands to scale and navigate challenges in broader market channels.
As Deconstruct continues to innovate and expand its product offerings, the brand remains dedicated to delivering effective skincare solutions while reaching a larger audience through strengthened retail and distribution networks.
About Deconstruct:
Founded in 2020 by Malini Adapureddy, Deconstruct offers a range of active ingredient-based skincare products aimed at addressing a variety of skin concerns. The brand focuses on providing consumers with skincare solutions that are both effective and gentle, helping them make informed choices for their skin.
About BOLD:
BOLD, the corporate venture capital fund of French beauty giant L’Oréal, invests in early to mid-stage beauty-focused startups. With a commitment to backing innovative ventures, BOLD provides strategic support to brands shaping the future of the beauty and wellness industry.
About DSG Consumer Partners:
DSG Consumer Partners is an early-stage venture fund that invests in consumer-facing businesses. With over $400 million in assets under management, DSG supports entrepreneurs creating brands that resonate with modern consumers across various categories.
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