Hypefy, an innovative AI-driven software company specializing in influencer marketing automation, has raised $1.75 million in seed funding. This new round was led by Interactive Venture Partners and supported by the family office of Thomas Peterffy, the Founder and Chairman of Interactive Brokers Group, Inc. Additional backers include Euroventures, Oktogon Ventures, and Intercapital, along with continued support from Fil Rouge Capital and BA Dražen Pehar, who had previously invested in Hypefy.
The company plans to use the funds to grow its team, accelerate software development, and expand its operations into the US and other European markets. Hypefy’s software leverages machine learning and AI models to automate the process of influencer marketing, offering brands a more efficient way to run campaigns with precision targeting, authentic content, and viral performance.
Founded by a team with deep expertise in marketing, AI, and finance, Hypefy focuses on improving influencer marketing by analyzing past performance data, audience metrics, and market-specific factors. This enables brands and agencies to optimize their campaigns end to end, addressing major inefficiencies in spending and campaign management.
CEO and Co-Founder Stjepan Zelić highlighted the growing demand for authentic content and efficient management, especially as micro and nano influencers gain prominence. “Hypefy is transforming the influencer marketing industry with cutting-edge AI solutions that simplify and automate the process for our clients,” said Zelić. “We empower brands to quickly enter new markets, avoid price haggling with influencers, and optimize the outcomes of their campaigns.”
With its innovative approach, Hypefy is positioning itself to lead the influencer marketing industry, creating a more cost-effective, targeted, and streamlined way for brands to connect with their audiences.
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