NEW YORK, NY, Lucra, an emerging market leader in social gamification technology, today announced it has raised a $10 million financing round.
Lucra is the leading provider of social gamification technology for consumer platforms. Its aim is to bring offline competitions online, and to create a safe, trustworthy, and trackable experience for consumers and clients. Delivered via a white-label, native Software Development Kit (SDK), clients are able to embed Lucra’s gamification engine directly into their mobile app or website. The technology facilitates low-to-no stakes competitions for cash, credit, or coupons to create a gamified loyalty experience for customers. Lucra helps to keep the fun and funds inside your ecosystem, allowing clients to drive incremental traffic, increase dwell time, and unlock new revenue streams.