Mamearth-parent Honasa posts Rs 462 Cr revenue in Q2 FY25; slips into losses

Honasa Consumer Ltd, the parent company of D2C brand MamaEarth, released its second-quarter results today, showing a slight decline in revenue and reporting a loss for the period.

Mamearth’s revenue from operations decreased 6.9% to Rs 462 crore in Q2 FY25 from Rs 496 crore in Q2 FY24, its consolidated financial statements accessed from the National Stock Exchange (NSE) show.

The sale of beauty, personal care, and related products across skin, hair, and baby care was the sole source of revenue for Honasa. It also added Rs 20 crore from non-operating activities which tallied its overall revenue to Rs 482 crore in Q2 FY25.

For the D2C brand, the cost of procurement of products accounted for 31.16% of the overall expenditure. To the tune of scale, it decreased by 4.6% to Rs 144 crore in Q2 FY25 from Rs 151 crore in Q2 FY24.

Its employee benefits, marketing, legal, rent, and other overheads pushed the total expenditure up by 9.1% quarter-on-quarter to Rs 506 crore in Q2 FY25 from Rs 464 crore in Q2 FY24.

Dip in scale and increased expenditure led Honasa to register a loss of Rs 18.6 crore in Q2 FY25, compared to a profit of Rs 29.4 crore in Q2 FY24. Notably, it achieved record-high profits of Rs 40 crore in Q1 FY25.

Despite the decline in scale, the company’s share price grew 3.77% today and was recorded at Rs 378 with a total marketing capitalization of Rs 12,278 crore or $1.46 billion.