Safi (formerly TrueCircle) announced the funding of $19.5 million in their Series A round. The investment was led by Nosara Capital, followed by Lowercarbon Capital and Transition. Other investors who participated in the round include Erez Mathan of Rooser and David Sutton of Nivoda.
Safi is a recyclables trading marketplace focusing on improving recycling efficiency by improving the trading cycle of recyclables. It caters to B2B clients and provides them with the best prices and instant expansion into global markets. The sellers on Safi can prove their material quality and drive better prices, while buyers on the platform can be sure of what material they are getting and that it is the same as what they expected it to be. The whole order management process handled by Safi is online, automated, and easy. It makes recyclables trading easy, efficient, and transparent for both buyers and sellers.
The company’s CEO is Rishi Stocker, and it is headquartered in London, England, United Kingdom.