Samsung Electronics Makes Strategic Move with $181 Million Acquisition of Majority Stake in Rainbow Robotics

Samsung Electronics has solidified its position in the robotics industry by becoming the largest shareholder of Rainbow Robotics, acquiring a 35% stake for 267 billion won (approximately $181 million). This strategic move underscores Samsung’s commitment to advancing its robotics division and accelerating the development of humanoid robots.

Prior to this acquisition, Samsung held a 14.71% stake in Rainbow Robotics, acquired for 86.8 billion won in 2023, making it the second-largest shareholder. With the latest investment, Rainbow Robotics will now operate as a subsidiary of Samsung Electronics. Additionally, Samsung has established a Future Robotics Office, which will report directly to the CEO, signaling its intent to integrate robotics deeply into its future strategies.

Rainbow Robotics, founded in 2011 by researchers from the Korea Advanced Institute of Science & Technology (KAIST), specializes in cutting-edge robotics solutions, including dual-arm mobile manipulators and autonomous mobile robots. The company employs 86 professionals and focuses on applications in manufacturing and logistics. Dr. Jun-ho Oh, the firm’s founder and former largest shareholder, will continue to contribute to the company as an advisor to Samsung and head of the Future Robotics Office.

This acquisition positions Rainbow Robotics to expand into international markets, leveraging Samsung’s extensive global network and resources. The partnership is expected to drive innovation in humanoid robotics, an area of increasing interest amid competition from global tech giants. Companies such as Tesla, Microsoft, OpenAI, and Nvidia are also making strides in the robotics space, with developments like Tesla’s Optimus humanoid robot and Nvidia’s forthcoming Jetson Thor compact computers for robotics.

“By integrating Rainbow Robotics as a subsidiary and establishing the Future Robotics Office, Samsung is demonstrating its dedication to pioneering advancements in humanoid robotics,” said a company spokesperson. “This move aligns with Samsung’s long-term goals in key innovation areas such as robotics, artificial intelligence, and automotive electronics.”

In 2022, Samsung identified robotics as a strategic priority alongside artificial intelligence, 5G, and automotive technologies. This acquisition highlights the company’s proactive approach to securing a leadership role in these transformative fields, with potential further investments expected in the near future.