By Tech.eu

Female-founded receipt tech platform has secured £2.5M

Slip’s API can integrate with existing systems due to its partnerships with Shopify, Klaviyo, Epos Now and Sitoo – with insights from customer activity fed directly into partner CRMs or marketing technology stacks. The UK alone prints 11 billion receipts each year, most of which go to landfill.

JD Sports partnered with Slip last year to digitise receipts; using them as an acquisition channel to their brand loyalty app JD STATUS without introducing friction into the purchase process. To date, this Slip-powered approach has driven more than 25,000 app downloads and has been rolled-out across 400 stores.

This investment will be used to further develop Slip’s technology and enable more retailers to leverage receipts to better understand customer behaviour. The company will also expand their current team of seven. As part of this expansion Slip has welcomed Myles Dawson, former Managing Director of Adyen UK, as Chief Commercial Officer.

Founder & CEO Tash Grossman, commented: “Until now, receipts have represented nothing but waste and a wasted opportunity. We’re transforming the humble receipt from its static, destined-for-landfill status into a data-rich source of customer insight.

“The response we’ve seen from our early adopter retail partners says it all: our software drives engagement and unlocks valuable customer data. We’ve seen huge spikes in everything from email sign-ups to app downloads for the brands using our software. This investment will enable us to work with more retailers, make our products even more impactful, and prevent billions of receipts from heading to landfill.”

Source: Tech.eu