By Inc42 Media
Even as North India seethed under the sweltering sun, the capital-starved Indian startup ecosystem witnessed a pleasant June 2024 as funding levels recovered to some extent on the back of Zepto’s $665 Mn funding round.
While the shoots of funding revival brought some respite, the road to recovery, in terms of funding numbers, still seems far.
Notwithstanding the freefall in funding raised by Indian startups in the past one year, the world’s third-largest startup landscape is slowly climbing its way up, as investor confidence is coming back stronger than a ’90s trend.
Leading the charge of this turnaround from the front is the GenAI boom in the country, which has enticed both global and domestic VC and PE firms. Coupled with the emerging arena of cleantech and ever-growing direct-to-consumer (D2C) brands in the country, the Indian startup landscape appears well-poised to fuel the next stage of growth.
However, profitability and sustainability still seem to be high on the agenda of investors. The 48th batch of ‘30 Startups To Watch’ is suggestive of the trend – nine bootstrapped startups, yet the whole cohort has raised around $30 Mn between them. What’s more, half of this month’s batch has raised more than $1 Mn in funding.
The June 2024 edition of ‘30 Startups To Watch’ is more mainstream than recent cohorts, with over 75% of the startups coming from India’s three major startup hubs: Bengaluru (13), Mumbai (6), and Delhi NCR (5).
However, Pune and Ahmedabad also left their mark and incubated a clutch of new-age tech companies featured on the list.
As we close the first half of 2024, we continue to keep an eye on some of the most interesting ventures nestling in India’s startup ecosystem. Without further ado, here is the 48th edition of Inc42’s ‘30 Startups To Watch’.
Editor’s Note: The list below is not a ranking of any kind. We have listed the startups alphabetically.
AbleCredit
AI To Write Custom Credit Reports
To address the credit gap in India and similar challenges in emerging economies, Utkarsh Apoorva, Harshad Saykhedkar, Ashwini Prabhu, and Anubhab Bandyopadhyay launched AbleCredit in 2023.
The startup is developing GenAI models to transform the underwriting process by generating detailed and tailored credit reports on a case-by-case basis.
The uniqueness of AbleCredit’s approach lies in its ability to assess creditworthiness within the informal sector. By analysing alternative data and adhering to stringent credit policies and guidelines, AbleCredit expands access to credit assessment for sectors typically overlooked by conventional methods.
By enhancing the speed of underwriting by over 20X and reducing operational costs, the platform enables credit teams to significantly increase their throughput.
A team that previously handled 10 loan cases per day can now manage over 120 cases efficiently. This efficiency accelerates the credit approval process and reduces the high underwriting costs that have historically hindered credit access in emerging markets.
In essence, AbleCredit’s innovative AI-driven approach is poised to bridge the credit gap in emerging nations, particularly in sectors like MSMEs where access to credit is critical for economic growth and job creation.
Asaya
Skincare Regime For Melanin-Rich Skin
The rise of direct-to-consumer (D2C) beauty brands in India has transformed the skincare industry with innovative solutions. One of these new brands is Asaya, a premium skincare line specifically designed for melanin-rich skin.
Launched in September 2023 by Neeraj Biyani, the cofounder of Paper Boat, along with Mandeep Bhatia and Eeti Sharma, Asaya has quickly made a mark in the market.
Asaya’s journey began when cofounder Sharma, at the age of 35, woke up with adult acne. Despite seeking expert advice and trying European products, Sharma found no relief. She realised that her dusky skin’s specific needs were missing from the skincare conversation and product formulations.
This insight led to the creation of Asaya, which focusses on deep hydration for hyperpigmentation, acne, lower moisture retention, oily skin care, and other specific needs of melanin-rich skin.
Asaya has rapidly expanded its sales and customer base, selling through its website and major online platforms like Nykaa, Amazon, Flipkart, and Myntra. The brand offers over 11 products and 23 SKUs, catering to the unique needs of Indian skin, which structurally differs from the lighter skin tones prevalent in Western markets.
ATICA
Streamlining Hotel Ops
Founded in 2020 by hotel industry veterans Akash Goel and Bonish Gandhi, ATICA specialises in last-mile sales and revenue management, offering innovative solutions to streamline and enhance hotel operations.
At the core of ATICA’s offerings is its proprietary lead generation and CRM tool, which modernises traditional manual sales processes.
The company works in hands-on revenue management and reactive sales, including RFP management, ensuring hotels maximise their revenue from both brand and third-party websites.
ATICA has attracted substantial investment from Titan Capital and DLF. This is the third entrepreneurial venture of its founders, who bring a wealth of industry knowledge and insight to the company.
ATICA’s diverse client portfolio includes hotel owners associated with major brands like Marriott, Hilton, IHG, Hyatt, Choice, Wyndham, Best Western, and more.
Through expert sales management, strategic digital marketing initiatives, and advanced revenue management technology, ATICA delivers measurable results to help clients thrive in a competitive hospitality landscape.
Ayna
Fashion Photography Reimagined
Founded in 2023 by Yash Bansal and Aastha Rajpal, Ayna serves direct-to-consumer fashion and ecommerce brands by offering virtual photoshoots that save time, effort, and cost.
The platform lets brands create custom-built virtual models for their apparel and merchandise using inputs like mannequins, human models wearing the clothing, or designed backdrops. Brands can customise the age, ethnicity, size, and expressions of the virtual models, select suitable backgrounds, adjust lighting and mood, and establish brand profiles.
Ayna is developing a proprietary Compound Foundational Model specifically for the ecommerce industry. They charge based on usage and currently operate in India. Recently, Ayna raised $1.5 Mn in a funding round led by Inflexor.
In the short term, Ayna plans to expand into the US and grow its customer base to over 1,000 by 2024. By 2026, they aim to help global ecommerce players adopt AI, starting with virtual photoshoots, to drive exponential growth.
Benny
Shop With Screenshots
Founded by IIT Roorkee alumni Sanjil Jain and Nikhil Kumar, Benny is an AI-driven shopping platform that allows users to upload any image and instantly find matching apparel from over 160 leading online stores.
This AI-powered platform enables shoppers to compare prices, view delivery and return information, and access ratings and reviews for a wide range of products and brands. By simplifying the search process, Benny ensures users can find the perfect outfit without the hassle of typing descriptions.
Whether users come across an outfit on Instagram, Pinterest, or Netflix, Benny can display matching apparel from a vast array of online stores, including Amazon, Myntra, Ajio, Urbanic, and Newme. The platform’s search capabilities encompass over 11K fashion brands and millions of products.
The core of Benny’s model is its image-based search functionality. Users upload an image of the desired outfit and Benny’s AI technology scans its extensive database to find matching items from various online stores.
This allows users to compare different options and make informed purchasing decisions based on price, delivery options, return policies, and customer reviews.
Benny has already achieved significant milestones, crossing $20,000 in gross merchandise value (GMV) and earning a place in the prestigious Google for AI Startups programme.
By the end of 2024, Benny aims to reach 200K users and achieve $400K in total GMV. By 2026, the platform has ambitious goals of expanding to 2 Mn users, generating $20 Mn in total GMV and achieving $1 Mn in total revenue.
Blip
Blinkit For Fashion
Blip finds its genesis from Ansh Agarwal and Sarvesh Kedia’s fascination of creating a quick-commerce platform for fashion, similar to Zepto or Blinkit.
Founded in 2024, Blip is a hyperlocal quick-commerce platform that delivers clothes in 30 minutes. It partners with various brands specific to localities and operates a series of strategically placed dark stores to ensure quick deliveries.
In the near future, it plans to open retail stores that feature mid-level D2C brands, helping them enter the retail market more easily.
Blip also aims to strengthen its foundation and expand its reach by onboarding more retail brands. In the short term, it plans to cover all pin codes in Mumbai for rapid delivery and expand to other major cities like Bengaluru and Delhi.
By 2026, Blip has ambitious plans to diversify and grow. It intends to open offline showrooms for mid to large-scale apparel D2C brands, positioning itself as the “Shopify for offline retail”.
Blip also aims to become a logistics provider for D2C brands, enabling same-day delivery and streamlining the supply chain. Additionally, Blip plans to expand its marketplace and integrate with ONDC as a buyer app, enhancing the shopping experience and solidifying its market position.
CirclePe
Smart Rental Solutions
CirclePe, founded by Navan Jaiswal and Ankur Yadav, addresses the longstanding challenges tenants face with security deposits when renting properties.
Traditionally, tenants have struggled with hefty security deposits, arbitrary deductions, and delayed refunds upon moving out. CirclePe disrupts this norm with its innovative fintech solution, Smart Renting.
Through CirclePe, creditworthy tenants can move into rental properties without paying any security deposit. Unlike existing models like bonds and insurance, which face significant friction in cash-centric markets like India, CirclePe offers a seamless experience by providing landlords with advance rent for the entire lease term along with damage insurance coverage.
At the heart of CirclePe’s solution is its proprietary in-house credit assessment framework. This technology enables smooth checkouts, allowing tenants to move in without upfront deposits and pay their monthly rent using a no-cost EMI model.
In the next 12 months, CirclePe aims to assist over 10,000 tenants in securing rental accommodations without traditional security deposits.
Clientell
Your RevOps & CRM Dream Team
In 2021, Neil Sarkar and Saahil Dhaka noticed the fast growth of Revenue Operations (RevOps) in the US. They saw that sales and marketing systems were often separate and not integrated. While AI was making software more accessible, the user experience with Salesforce remained unchanged, making SaaS sales harder. This observation led them to create Clientell.
Clientell creates AI tools for RevOps that work with existing Salesforce systems. These tools simplify administration, improve go-to-market (GTM) efficiency, and reduce the workload of RevOps teams. Available on Clientell’s SaaS platform and in Teams/Slack, these tools are offered through a fixed monthly subscription with annual licences.
Clientell’s main products include AI-powered data capture,
on-demand analytics and Salesforce administration. Its revenue model is based on a monthly subscription fee. The startup has already launched its AI agent and Chrome plugin for beta users.
By 2026, it aims to launch a fully autonomous AI Salesforce developer to handle all manual RevOps tasks, potentially reducing RevOps teams to one person and replacing multiple SaaS solutions.
Distil
Your Partner For Speciality Chemicals
Founded by Atanuu Agarrwal, Karan Hirani and Viraj Shah, Distil aims to solve key challenges in the speciality chemicals industry.
With backgrounds in private equity, trade financing, and operational expertise, the founders share a vision to innovate and improve product quality and accessibility in the market.
Distil is an R&D-led platform, which offers custom formulations and manufacturing solutions to meet specific performance and regulatory needs for global manufacturers.
The startup uses advanced technology to streamline purchasing, ensuring consistent quality, varied quantity requirements, and reduced lead times and minimum order quantities (MOQs) through a robust network of stock points in India and international markets.
Its flagship offerings focus on consistent quality, tech-enabled purchasing convenience, on-time delivery, and strong after-sales support. Though its products are not patented, Distil operates on an inventory-based revenue model, primarily focussing on direct sales of speciality chemicals.
In 2024, Distil plans to expand its sales and R&D teams, develop proprietary products and establish a strong presence in the life sciences segment, including flavours, fragrances, food ingredients, pharmaceuticals, and personal care. By 2026, Distil aims to become a global leader in speciality chemicals.
Fourie
Democratising Engaging Content Creation
Fourie Studio, created by SyncSense, is a generative AI platform designed to change how content is localised globally. Named after mathematician Joseph Fourier, it helps businesses dub, subtitle, and narrate content in multiple languages, expanding their reach and impact.
Founded by Vibhor Saran in 2022, Fourie Studio excels in keeping the original emotion, tone, and context of the source material, ensuring that localised content connects well with diverse audiences. The platform supports over 30 global languages and offers more than 500 voices, making it useful for industries like education, media, entertainment, sports, and commerce.
The idea for Fourie Studio was inspired by the need to democratise content access. During the Olympic livestream events, the lack of localised content highlighted a significant gap in connecting digital content with regional audiences. This realisation led to the creation of Fourie Studio.
Using advanced AI technologies, Fourie Studio makes content transformation fast and cost-effective, delivering results in one-tenth of the time and at one-fifth of the cost compared to traditional methods.
Frammer AI
Helping Companies With Highly Discoverable, Monetisable Content
Arijit Chatterjee, Suparna Singh and Kawaljit Singh, former management team members at NDTV, have deep expertise in the news and publishing industry. Seeing the need for publishers to create high-quality short-form content to boost engagement and revenue on digital platforms, they launched Frammer.
The platform is changing the digital content game with its cutting-edge AI technology, designed to generate high-quality short-form content quickly and cost-effectively.
Frammer transforms any video into a format ready for various social media platforms, including YouTube and vertical video formats for Reels and YouTube Shorts. It works with both live stream and edited videos, ensuring high accuracy and editorial integrity in the produced short-form content.
Currently active in India, the US, and the UK, Frammer caters to the specific needs of publishers and media companies. So far, the company has secured three clients in India and is running advanced pilot programmes with major US media conglomerates.
In the upcoming year, Frammer aims to expand its client base by reaching out to more publishers and media companies. Looking ahead to 2026, Frammer has ambitious plans to serve all media content sectors.
Gravity
Hyper-Personalisation Banking Platform
Unlike consumer internet companies that provide personalised experiences, banks often fail to meet modern consumer expectations for tailored services. GRAVITY aims to help banks usher in an era of hyper-personalisation, enabling contextual curation of products and services at scale and speed.
Founded in Mumbai in 2023 by Satish Krishnaswamy and Rohit Maroo, former colleagues at HDFC Bank, GRAVITY addresses banks’ challenges in leveraging their vast amounts of data for personalised services.
The platform identifies the most relevant parameters for differentiating customer services and enables bank teams to build unique criteria tailored to each customer, enhancing personalisation and relevance.
Operating under a Platform as a Service (PaaS) revenue model, GRAVITY completed proof of concept (POC) projects with two reputed commercial banks in India.
It aims to implement its version 1.0 at 4-5 commercial banks in India this year, targeting a minimum revenue of $2 Mn in annual recurring revenue (ARR).
By 2026, the platform aims to introduce version 2.0, fully enabled with advanced AI and DeepTech capabilities, at 10-12 commercial banks in India and 4-5 overseas banks, and achieve a revenue of $10 Mn in ARR.
GreyLabs AI
AI-Powered Speech Analytics Platform
Founded in 2023 by Aman Goel and Harshita Srivastava, GreyLabs AI addresses the inefficiency and inconsistent performance of call centre agents in banks and financial institutions.
It provides a Generative AI-powered speech analytics platform that analyses every interaction between an agent and a customer.
This detailed analysis provides insights and identifies areas for improvement, boosting sales conversions, ensuring compliance in EMI collection calls, and enhancing customer service by ensuring agents follow call scripts and resolve issues effectively.
GreyLabs AI’s business model charges on a per-minute basis for processed recordings, with additional packages available on a per-agent, per-month basis.
GreyLabs AI operates in India, the Middle East, and Southeast Asia. Recent milestones include signing two of India’s top ten largest banks and one of the largest broking firms as clients. They also secured $1.6 Mn in seed funding from Matrix Partners.
In the short term, GreyLabs AI aims to achieve $1 Mn in revenue. Their long-term vision is to reach an annual revenue run rate of $12 Mn by 2026 while maintaining profitability.
InstaAstro
E-Marketplace For Astrologers
Founded by Nitin Verma in 2021, InstaAstro offers a range of services, including horoscopes, tarot readings, and numerology. The platform caters to a broad audience with content available in English, Hindi, and various regional languages.
In just three years, InstaAstro boasts over 2 Lakh monthly app downloads and facilitates more than 50,000 minutes of consultations daily. Its annual recurring revenue (ARR) stands at $5 Mn, as claimed by the startup.
With a user base exceeding 5 Mn and over 20 Mn minutes of consultations in the past year, InstaAstro works with a network of 1,500 astrologers.
Looking ahead, InstaAstro plans to expand into spiritual ecommerce, daily Pooja services, and Reiki healing. With these offerings, the startup aims to enhance user engagement and strengthen the platform’s position as a comprehensive destination for spiritual and astrological guidance.
KarbonWise
Keeping Tab Of Enterprise Emissions
KarbonWise, founded by Arjun Vijayaragavan in 2023, tackles the critical challenge faced by enterprises striving for a ‘Net Zero’ future.
The platform combines advanced technology, climate science, and industry-specific expertise to help businesses achieve substantial carbon reductions and sustainable growth.
At its core, KarbonWise acts as a ‘sustainability co-pilot’, providing enterprises with a comprehensive view of their carbon and ESG (environmental, social, and governance) data.
This enables informed decision-making, strategic action planning, and streamlined compliance processes. By resolving data challenges and accelerating insights generation, KarbonWise guides businesses towards impactful sustainability outcomes.
Vijayaragavan’s vision is to help businesses overcome hurdles such as competing priorities, metric comprehension, and internal capability maturity in environmental action.
The startup aims to create ‘Net Zero champions’ whose sustainability efforts align closely with the overall business strategy.
With a track record of collaborating closely with over 70 enterprises, KarbonWise understands the complexities and constraints of the sustainability journey. By leveraging technology and providing personalised support, KarbonWise not only helps businesses survive but thrive in their pursuit of sustainable practices and environmental stewardship.
Krishigati
Electrifying The Future Of Indian Agriculture
Founded in 2021 by Sonali Weljali and Tukaaram Sonawane, Krishigati is an agritech startup that offers innovative solutions for modern precision farming. The company is dedicated to improving the lives of marginal farmers by providing sustainable and value-added products and services, aiming to reduce farming expenditures by 20-60%.
Krishigati’s flagship product, the self-propelled electric agricultural toolbars, is designed for versatile agricultural tasks in food-grain crops and specific vegetables. These toolbars can operate in fields with crop heights up to 2.5 feet and support various inter-cultivation activities such as precision seed sowing, weeding, pesticide spraying, and soil hilling.
The toolbars’ multi-utility architecture makes them suitable for a wide range of crops, including fruit farms, sugarcane, selective vegetables, and food grains, making them essential in key agricultural regions. By integrating cutting-edge technology and innovative design, Krishigati empowers small-scale farmers to achieve greater efficiency and productivity.
Maino.AI
Now, Accelerate Your ROI With AI-Led Marketing
Founded in 2022 by Abhijeet Kunwar, Rishabh Kumar and Vikas Kersi, Maino.ai addresses key challenges in digital marketing, such as the heavy reliance on manual processes and poor coordination among various marketing channels. These issues often result in inefficient ROI and missed opportunities for optimising campaigns.
To solve these problems, Maino.ai uses AI and ML to provide an automated, smart, and ROI-driven marketing technology platform.
This platform simplifies campaign management across multiple advertising platforms and continuously generates new creatives, ensuring efficiency and scalability for clients.
Maino.ai’s technology has been widely adopted by brands in various sectors, including media tech, direct-to-consumer brands, hospitality, and edtech. By offering a comprehensive solution for all marketing needs, Maino.ai aims to democratise marketing and help businesses of all sizes succeed in the digital age.
Mem0
Sharpening AI Interactions
Founded by Taranjeet Singh and Deshraj Yadav, Mem0 aims to revolutionise AI interactions by creating a sophisticated long-term memory system for Language Model (LLM) applications.
Taranjeet Singh, the CEO, brings extensive experience in software engineering and product management. He has played key roles at Khatabook and Paytm, witnessing the rapid growth of digital payment systems in India. His entrepreneurial journey includes co-founding EvalAI, an open-source platform for machine learning competitions.
Deshraj Yadav, the CTO, has extensive expertise in AI and ML. He has also led the AI Platform at Tesla Autopilot, developing scalable solutions for autonomous driving technology.
Mem0’s core innovation is its smart memory technology, which enhances LLMs with personalised user interactions. This memory system allows LLMs to remember past interactions across different applications and platforms, ensuring a seamless and personalised experience for users.
By offering APIs that enable developers to integrate this memory service into their products, Mem0 empowers AI applications to learn and adapt based on individual user preferences.
As AI evolves, Mem0 positions itself at the forefront of enabling advanced personalisation capabilities, making AI interactions more intuitive and effective across various domains and applications.
Metis
Intelligent Decision-Making For Financial Institutions
Founded in 2021, Metis Intellisystems specialises in intelligent decision-making using AI and ML for the BFSI sector.
Founded by Khushru F. Doctor and Amit Saraswat, the startup’s expertise in AI and ML enables it to create a comprehensive understanding of customers by cross-referencing diverse data sources, enhancing the precision of financial technology solutions.
Metis’ flagship platform, QANAT, uses AI and ML to analyse bank statements and GST data, cross-referencing information from sources like SMS, Bureau, ITR, and financial statements. It detects fraudulent transactions and processes statements from multiple banks, focussing on lending portfolio management — onboarding, risk assessment, early warning systems, and cross-selling.
The startup claims to have secured partnerships with domestic and international financial institutions. Metis has formalised arrangements with multiple companies to implement solutions for risk identification, early warning systems, and automated business rule engines (BRE) for lending.
Neo San
Waste Management Decentralised
Founded by Dhwaj Bagrecha and Alistair Sean D’Rozario in 2022, Neo San addresses hazardous waste management with innovative solutions using proprietary technology.
The startup’s flagship product, Neo-X, is a decentralised waste incinerator that treats waste at the source using clean energy.
Neo-X achieves efficient combustion, reaching 1200°C in under two minutes while consuming only 0.2 units of electricity per burn cycle. This significantly reduces greenhouse gas emissions by 300 times compared to traditional methods like landfill fires or centralised incineration.
Neo San’s approach minimises CO2 emissions by reducing waste transport, which accounts for 60% of waste management costs, and promotes efficient burning processes.
The company is building decentralised networks of people and machines to manage waste locally and efficiently, cutting overall emissions by over 90% compared to current methods.
Nuuk
Bridging Modern Vibe To Appliances
Founded in 2023 by Gazal Kalra and Shalabh Gupta, Nuuk is a Gurugram-based D2C electronics brand. Largely focussed on consumer electronics, the startup sells table fans, circulation fans, personal fans and car vacuum cleaners.
Nuuk claims to draw inspiration from the Nordic countries, including Greenland (whose capital Nuuk is the inspiration for the startup’s name) in its product design and design language. The startup’s fans range between INR 2,599 and INR 10,999, while vacuums are available at INR 3,299.
Currently, the startup seems to be in the building mode, with only 11 people in its team, including the cofounders.
POP
UPI Payments Made Rewarding
Founded in 2023 by Bhargav Errangi, POP aims to establish itself as a premier destination for payments and shopping tailored for today’s discerning users. The cornerstone of POP’s offerings is the POPclub app, a comprehensive UPI payments and shopping platform.
On the POPclub app, users earn 2% cashback on every UPI transaction in POPcoins, which can be redeemed for a diverse array of products across categories like beauty, personal care, electronics, fashion, and home goods—all conveniently accessible within the app.
POPcoins are already utilised by over 200 online merchants as a loyalty currency on their respective ecommerce platforms, according to the startup.
Looking ahead, POP plans to introduce the POPclub credit card in collaboration with Yes Bank. This card will offer enhanced POPcoin rewards for all online expenditures. Cardholders can redeem their accumulated POPcoins for vouchers from prominent lifestyle platforms such as Zomato, Blinkit, and Cleartrip.
Quinn
Transforming Ecommerce With Videos
Founded by Mohit Kinra and Arvind Sasikumar in 2021, Quinn leverages video assets, such as Instagram Reels, to boost Shopify store revenue.
Currently live with over 100 leading brands, including Juicy Chemistry, Faces Canada, Arata, and The Face Shop, Quinn is backed by the founders of Purplle, Snapdeal, Kwench, and Mamaearth.
Quinn’s mission is to transform ecommerce by harnessing the power of video. The company believes that video can create more engaging, personalised, and interactive shopping experiences for customers.
By integrating shoppable videos into online stores, Quinn empowers businesses to showcase their products more effectively, connect with their audience, and drive sales. Its innovative solutions seamlessly merge video and commerce, enhancing the shopping experience and elevating online retail.
rampp.ai
Navigating Digital Transformation Of Enterprises
Founded by Ajay Agrawal and Huzefa Saifee in 2023, rampp.ai leverages the power of GenAI to automate processes, enhance operational efficiency and drive innovation, making it an indispensable partner in the digital transformation journey.
The startup’s flagship product, RADI AI Navigator, is a real-time solution designed to create digital journeys for enterprises. RADI AI synthesises deep industry insights, specific use cases, and technological expertise embedded within the rampp.ai platform, aligning them with stakeholder inputs to bring their digital visions to life. This enables enterprises to streamline their transformation efforts with precision and agility.
Additionally, the rampp.ai Digital Asset Library (DAL) provides customers with essential assets to accelerate their transformation journey, while rampp.ai Academy crafts hyper-personalised talent development programmes using digital journey data and enterprise information. This holistic approach ensures that enterprises have the necessary tools and skilled workforce to leverage these tools effectively.
Currently operating in North America and India, rampp.ai engages in a B2B model, offering the RADI Navigator platform as a SaaS solution. Going forward, the startup aims to position itself as the default transformation partner for enterprises.
Rizzzed
Gaming-Inspired Streetwear Brand
Rizzzed aims to merge the vibrant world of video games with the edgy nature of street fashion. Founded by Hrishav Bhattacharjee in 2023, Rizzzed was born from his desire to fuse the immersive experience of video games with the bold expression of street fashion.
As a gamer and street fashion enthusiast, he saw an opportunity to fill a gap in the fashion industry by creating apparel that resonates with both gamers and style-conscious individuals.
Each piece in Rizzzed’s collections pays tribute to iconic gaming elements, from retro pixel art to modern esports aesthetics. The designs capture the essence of various gaming genres, characters, and cultures while maintaining the cool, understated vibe of streetwear.
Rizzzed offers a unique blend of bold graphics, ergonomic designs and a colour palette that reflects the intensity and artistry of the gaming universe. The brand claims to use premium fabrics and innovative designs to ensure comfort, durability, and style. Additionally, Rizzzed actively participates in gaming events, sponsorships, and collaborations.
AI Agents To Increase Game’s Lifetime Value
Founded by Brijesh Bharadwaj and Shobhit Gupta in 2023, Segwise.ai is the byproduct of the duo’s experience at FamPay, where they realised that many tasks aimed at increasing the lifetime value (LTV) of mobile apps and games could be automated with AI.
Notably, Segwise.ai provides AI agents to help game studios optimise their game’s LTV.
The flagship product of Segwise.ai, AI Game Analyst agent, assists game studios by identifying root causes of metric changes and uncovering causal LTV drivers.
The company’s products stand out for their ability to automate daily root cause analyses (RCAs) and uncover hidden LTV opportunities, providing game studios with powerful tools to enhance their operations and revenue generation.
Segwise.ai operates on a B2B SaaS revenue model, offering subscription-based services to game studios and developers in the US and India. In the past three months, the company has started working with over 20 game studios across India, the US, Israel, Jordan, and the UK.
By 2026, Segwise.ai aims to enable lean studios to grow revenues from multiple games, continuing to innovate and expand its AI solutions for the gaming industry.
Sprih
Action-Oriented Sustainability Platform For Enterprises
Founded in 2023 by Akash Keshav, Ravi Singhal, Rohit Toshniwal and Hemant Joshi, Sprih emerged from their volunteer work with a non-profit organisation focussed on reforestation.
Their commitment to sustainability and firsthand experience with corporate challenges inspired them to apply their tech expertise to create a solution. This initiative led to the development of an advanced AI-powered software platform for sustainability.
Sprih specialises in providing organisations with a comprehensive sustainability platform designed to support their sustainability goals. The platform offers a suite of tools, including carbon emissions analysis across all scopes, setting science-based reduction targets, and benchmarking against industry standards and peers.
It also provides actionable recommendations for emission reductions and offsets, integrating global reporting frameworks to facilitate collaboration and generate detailed sustainability reports.
Sprih’s flagship products include an enterprise sustainability platform and a supply chain sustainability platform, both widely adopted by numerous companies. The key USP of Sprih’s products lies in its holistic approach to sustainability.
Currently operating on a subscription-based revenue model, Sprih serves a global market and has recently achieved significant milestones such as securing funding and expanding operations into the US.
Superjoin
Streamlining Real-Time Data Management
Superjoin aims to revolutionise how businesses handle their SaaS data and internal databases in real time. By empowering business teams to automate workflows, streamline forecasting, and build complex reports within the familiar environment of spreadsheets, Superjoin serves a diverse clientele, from startups to publicly listed companies worldwide.
Founded in 2023 by Abhinav Das, Superjoin enhances the appeal of spreadsheets by enabling users to import live data into Google Sheets automatically using AI. With Superjoin, pulling live data from various tools is effortless and code-free.
The platform allows connections to unlimited data sources, enabling users to import data into Google Sheets with just one click.
Additionally, Superjoin offers scheduling capabilities to automatically update Google Sheets with the latest data from various sources, eliminating the need for cumbersome CSV exports.
Wahter
Monetising Water With Advertising
Founded in December 2023 by Amitt Nenwani and Kashiish A Nenwani, Wahter combines packaged drinking water with a unique advertising platform.
Wahter offers high-quality drinking water at INR 1 or INR 2 per bottle, ensuring affordability and accessibility without compromising quality.
Operating in the Delhi NCR region, the startup provides a comprehensive marketing solution from production to distribution.
Each Wahter bottle dedicates 80% of its surface to brand advertisements, with the remaining 20% reserved for Wahter’s branding. This model allows advertising investments to subsidise the cost of the water, creating a win-win scenario.
Wahter bottles feature QR codes, linking offline impressions to online engagement. Each bottle averages 48 impressions before recycling, enhancing brand visibility.
Whatmore
AI-Powered Video Commerce Platform
Founded in 2022 by Shaym Srinivas and Prabhu Dayal Sahoo, Whatmore aims to revolutionise the way ecommerce stores present their products.
Specialising in short-video content, Whatmore creates videos tailored for platforms like Instagram, TikTok, marketplaces, and websites.
Whatmore’s platform transforms product images into dynamic, engaging video compilations within just 60 seconds, seamlessly synced with trending music.
Users can easily create engaging product videos that showcase their collections, turn images into captivating product videos with popular music, and enjoy platform versatility ideal for Instagram, TikTok, ecommerce marketplaces, and websites.
[Edited by Shishir Parasher]