Swedish AI martech startup Big Audience Machine (BAM) has secured €350,000 (approx. 4 million SEK) from high-profile investors, including Antler, Dagg AI, Co-Made and founders of Acast, Massive Entertainment, and ftrack.
BAM’s AI-powered platform enables smaller marketing teams to quickly and efficiently create on-point, on-brand content for all channels.
BAM is the brainchild of Adam Chrigström, who previously founded Playpilot, a streaming aggregator that grew to 6 million monthly users before being acquired by Co_Made.
BAM has developed a unique framework that ensures that all generated content is both relevant and on-brand.
According to Chrigström:
“I’m sure a lot of us have asked ChatGPT to draft content for a newsletter or social media, only to end up with something painfully generic.
BAM flips the script by creating a ‘Playbook’ for content creation, built on a deep understanding of the company’s business, customers, and brand. This allows users to then easily create, plan, and publish on-brand content across all channels.”
Johan Billgren, an investor in the company and one of the founders of Acast, shared:
“Millions of small businesses struggle to produce high-quality content across all their channels today.
While AI can provide some assistance, it’s challenging to create content that truly engages and builds your brand. BAM solves this with a platform that enables small teams to scale their production without compromising on quality.”
BAM is ramping up with a select group of pilot customers. Starting early next year, more customers will gradually gain access to the service, leading up to a broader launch in spring 2025.
Lead image: Big Audience Machine. Photo: uncredited.