Age-tech startup Ivory announced today the successful completion of a $500,000 (approximately Rs 4.2 crore) seed funding round led by early-stage VC fund Capital A. The round also saw participation from TDV Partners, including Ujwal Sutaria, and notable angel investors such as Abhishek Kabra (MD, Samara Capital), Tushar Vashisht (Co-founder and CEO, HealthifyMe), Abhishek Ganguly (Co-founder and CEO, Agilitas Sports), and Rajeev Singh (VP, SAP India).
The funds raised will be utilized to expand Ivory’s innovative services to an additional 15 million senior Indians who are at risk of dementia. The startup focuses on redefining the aging experience with a specific emphasis on better brain health through neuroscience-backed assessments, interactive games, and personalized recommendations.
Founded by Issac John and Rahul Krishnan, Ivory is committed to transforming the aging experience by nurturing sharper minds and healthier living. The startup aids in the early detection of neurodegenerative risks and provides personalized brain health solutions.
“Ivory’s proactive stance on cognitive wellness is both commendable and timely,” expressed Ankit Kedia, founder and lead investor at Capital A. “With the age-tech sector serving about 20 percent of Indians, the demand for engaging and effective wellness solutions is increasing. Ivory’s comprehensive mix of content, community activities, and gaming positions it for significant scalability, and we are excited to join them on their journey of growth.”
Issac John, co-founder and CEO of Ivory, highlighted the challenges faced by urban seniors, particularly those living alone, in monitoring cognitive health, especially exacerbated by pandemic-induced isolation. “With this fundraise, we aim to bridge these gaps by offering a tech-driven platform that makes clinical tools and expertise for better brain health accessible to millions of Indians.”
Rahul Krishnan, co-founder and chief product officer of Ivory, emphasized the company’s focus on developing a pioneering platform dedicated to the cognitive wellness of seniors. “We offer a diverse range of interactive content, social games, neuroscience-backed assessments, and comprehensive wellness programs aimed at enhancing cognitive well-being and mitigating the risk of brain-related ailments such as dementia.”
Operating in the age-tech sector, Ivory caters to individuals aged 55 and above, including retirees, with a focus on maintaining and enhancing mental and cognitive abilities. Through skill-enhancing exercises, community-driven engagement, and assessments, Ivory fosters a sense of belonging among its members, serving as a mental fitness center for the silver economy.